LA28 official slogan for Olympics inspired by city's roots
To stage the largest Olympics in history, LA28 is looking toward the cosmos for inspiration. The committee in charge of bringing the Games back to L.A. for the first time in 44 years announced its slogan for the 2028 Olympic and Paralympic Games on Wednesday, hoping to rally athletes, volunteers and fans behind a simple call: “Stars align.” “‘Stars align’ is when preparation meets opportunity,” LA28 chief marketing officer Alex Merchán said. “So together that creates something extraordinary, and that’s what we seek to do here.” The slogan that will set the stage for the next 21 months developed organically within the organizing committee over several years, Merchán said. Only during the past 12 or 13 months did the team really start imagining ways to bring the phrase to life. Is Los Angeles ready to host the Paralympics? L.A. 28 organizers hope the city can deliver a transformational…